by  Melanie Stauble

Nestled in the historic towns of Perkasie and Ambler is a little slice of New York fashion. Jill Strickland, owner of Frox Boutique, brought the New York fashion scene to the suburbs of Philadelphia thirteen years ago. When Jill began her journey with Frox she wanted to offer women something unique. Modeled after the New York fashion world, Jill created a boutique where women could come and have an individualized experience with personal focus on each and every customer. Not only does her team dress women in fashions most suitable for them, they also use the experience to educate them on fabrics and materials that are used in the clothes they are choosing. Jill continues to follow the New York market and trends to bring to her corners of suburban Philadelphia.

Every fall, Frox is proud to host their Fall Fashion Premiere. This year the events will be held on Thursday, September 17th at their Perkasie location and Friday, September 18 at their Ambler location. This is another event that is modeled after the New York fashion world. In New York, before Fashion Week, designers invite their key customers, influencers and fans to view their collection before it is seen by the general public. Frox has the same idea. On these two nights, their “Friends of Frox” customers are invited into the store for cocktails, hors d'oeuvres and an early showing of the latest fall fashions. The “Friends of Frox” are customers who visit the store frequently, fill out a card and find out store news and events, such as the premiere before the public. When they arrive to the premiere, they are treated like celebrities, walking the red carpet into the boutique, being handed a glass of champagne and getting an exclusive first look at the latest fashions that Frox will be carrying for the fall season.

This fall, Jill has seen the fashion trend leaning towards a more BoHo chic vibe. The clothes they will be carrying have a lot of embroidery and embellishment, with the jogger pant continuing to be a staple. She has also brought in a lot of pieces that have leather incorporated with them. Soft knits with a leather detail or trim have been a favorite of hers and she believes the customers will love them as well. The colors of the season are mainly jewel tones. Navy and royal blues, cranberry and wine, and the top color of the season, olive green, will be taking over their shelves and racks this season. These are just some of the pieces that those who attend the Fall Premiere will get to see.

Frox is also proud to announce their new website. “We are really excited about this new website,” stated Strickland. “This website for us is showing that we are established and have been doing what we do for 13 years locally but now we can give our customers one more option. We are only open in store from 10-6 but with the website, we are your fashion friends 24/7.”

Jill is especially excited for the website because it reflects the way they have been running their boutique for 13 years. The models they use on their site are the women who work in the store. Using the Frox employees as models is exciting for Jill because these women are familiar with the looks, are regular women that have developed great relationships with the customers of Frox. Jill believes that the customers who shop online will have the same great experience as if they were in store because they have worked with the Frox girls, they know their body shapes and they can see who they relate to the best.

Everything that comes in the store is also immediately uploaded to the website. Customers can see what is coming in live and can buy it through the e-commerce site. The website has been great for the customers who cannot always make it into the store and also for those customers who may have moved but still want the Frox experience in their lives. Jill believes that the new website was just a pebble dropped into a lake. Not only are they able to expand their small circle of local Frox followers and become more available to their already existing customers, they are now able to expand and share the Frox name with customers all over because of this new website.

Frox Boutique has curated the New York market, brought it to suburbia, and is now excited to share it with women all over.

Visit the new website at frox.myshopify.com, stop in and become a Friend of Frox and celebrate the upcoming new styles with Frox at one of their Fall Fashion Premieres!

• Thursday September 17th in Perkasie from 5pm to 8pm
  17 N. 7th Street, Perkasie, PA 18944
• Friday September 18th in Ambler  from 5pm to 8pm
  28 N. Main Street,Ambler, PA 19002

Enjoy lite bites while Jill and the girls will present the key looks for the season. Or shop online or follow Frox on Facebook for all of the latest styles.

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