By Michelle Reese
The highly anticipated Homesense opened in Langhorne on October 18. The home décor store is located in Lincoln Plaza, just doors away from its sister brands, HomeGoods and T.J. Maxx. The Homesense website promises “aisles of unexpected finds, and an always-fresh selection of famous brands and global discoveries all with genuine value.”
A lot of the press surrounding the new brand used the memorable description of “HomeGoods on steroids.” But what exactly does that mean? The square footage of the store is notably larger, as it took over the space formerly occupied by H.H. Gregg. But is it just a bigger HomeGoods? Then why keep both locations open? A quick chat with Brian, the Langhorne Homesense Store Manager, revealed that the stores intend to focus on different categories.
Homesense’s main strengths are its array of large-scale furniture, a rug emporium, and an extensive lighting department featuring hanging chandeliers. While HomeGoods might offer a few accent chairs and small couches, Homesense actually has rows of sleeper sofas, accent chairs, loveseats, and even a few sectionals. At one point, Brian gestured to a dining room table surrounded by chairs and explained, “You won’t find a dining room set at HomeGoods.” On the flip side, HomeGoods will be dedicating more floor space to categories not offered by Homesense: pet beds and toys, children’s toys and décor, bedding, and a more elaborate specialty food section.
Sure, there will be some overlap between the two stores. Both HomeGoods and Homesense sell throw pillows, storage bins and holiday décor. But as HomeGood and T.J. Maxx have already proven, there’s enough love to go around for the entire “family.”
Homesense is the latest store to open in Lincoln Plaza since the fall 2016 opening of Nordstrom Rack. Signs in the parking lot promise that eateries Melt Shop and Zoe’s Kitchen are coming soon. After so many stores closing in the Oxford Valley Mall (and the recent announcement of Sears joining that list), it’s encouraging to see some new retail life in the area.
Homesense located at 2424 Lincoln Highway in Langhorne’s Lincoln Plaza. It is open Monday through Saturday from 9:30 a.m. to 9:30 p.m. and Sunday from 11 a.m. to 8 p.m. For more information, visit the Homesense website here.