It's January and for small businesses across Bucks County, that means it's time to reflect on the past year and create a brilliant strategy to improve your business throughout the coming year. Consider this:

74% of Internet users perform local searches (Kelsey Group)

66% of American’s use online local search, like Google local search to locate local businesses (TMP / ComScore)

61% of local searches result in purchases (TMP / comScore)

54% of Americans have substituted the internet and local search for phone books (comScore networks)

There's no denying that digital marketing is a key topic that no small business should ignore. Start your new year off right by empowering yourself with information that is vital to the future of your business. The experts at Bucks Happening are holding a series of informational sessions about digital marketing at Select Jewelers in Feasterville.

In Part 1 on January 23rd at 6pm, we'll discuss effectively using Facebook to promote your business, communicate with your customers, and gather important information.

Key topics will include:

– Facebook page best practices
– Strategies to build your Facebook page
– Using Facebook's public and private groups
– Understanding and utilizing your Facebook insights
– Facebook ads

Get complete event information and sign up to attend here! Space is limited and tickets will be provided on a first come, first serve basis.

This is part 1 of a series of events which will be presented by Bucks Happening at Select Jewelers to discuss effective digital marketing techniques for local businesses. Stay tuned for more topics in the near future!

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