For over 14 years, Bensalem's Jaime A. Zucker has built Sugarlane Graphics, putting her background in Visual and Graphic Communications (Millersville University, BA) and Digital Design (Philadelphia University, Masters Level Classes) to work for corporate, social and lifestyle brands large and small. Her work with clients like Blue Cross Blue Shield, Johnson & Johnson, Temple University Health, and the PA Convention Center has led her to win American Inhouse Design Awards in 2008 & 2010.
We wanted to learn more about what keeps this Bucks County entrepreneur Moving & Shaking:
Bucks Happening: Running your own business is full of challenges. What motivates you every morning?
Jaime: My family is my motivation. I work hard and sometimes during odd hours so that I can be home to get my little ones on and off to school and activities everyday.
Bucks Happening: What would you say is your idea of a perfect day?
Jaime: Waking up late, drinking a hot cup of coffee while watching morning news shows and reading a magazine. Plugging-in for a bit and checking my email. Then I would run errands, go shopping or meet a friend for lunch. Later in the day, I would look for a new recipe to make for dinner. After dinner and my evening routine with my family, I would put my feet up and binge watch one of my Netflix series.
Bucks Happening: Who inspires you?
Jaime: The fashion, music, and technology industries.
Bucks Happening: How did you decide to go into design?
Jaime: I started out as a public relations major and I didn’t love it because it wasn’t fun or challenging. I could write a 20-page paper in no time and then would spend hours designing the covers, header, footers, and selecting the perfect binding and paper. I switched my major to graphic design and knew it was a perfect fit. After learning about fine art, color theory, typography and 3-D design, I couldn’t wait to just focus on computer-aided design. I always took the option to complete my assignments on the computer instead of by hand. I was even able to switch basic classes like ceramics and jewelry making to industrial technology classes to learn about print and production before I graduated.
Bucks Happening: Which achievement are you most proud of?
Jaime: I am most proud of the fact that I am able to be a full-time consultant and was able to get my business off of the ground in a short amount of time. It has always been a dream of mine to have my own business.
Bucks Happening: What has been the biggest challenge you’ve had to overcome?
Jaime: I am a one-women-show. I handle all client correspondence, do all of the researching, invoicing, networking, marketing and traveling, in addition to designing custom materials for my clients.
Bucks Happening: What is the biggest accomplishment that you’d like to achieve over the next 5 years?
Jaime: I would like to take on more clients and have a few support staff employees.
Bucks Happening: How do you think your friends & coworkers would describe you?
Jaime: I think everyone would describe me as creative and trendy; a person who thinks and sees things differently and is a real go-getter.
Bucks Happening: Where’s your favorite place to go in Bucks County?
Jaime: I love taking day trips to places like New Hope, trying new restaurants, shopping and visiting different parks but my favorite place is my home. I spend a lot of time entertaining with my husband, daughters, family and friends.
Bucks Happening: If you could go back in time and talk to yourself ten years ago, what advice would you give?
Jaime: Remain confident and continue to think outside of the box. Don’t ever take “no” for an answer.
Bucks Happening: Great advice.