You’ve heard of “painting the town red,” but what about lighting the town pink? Doylestown’s Pine Street will be going pink for the month of October to benefit breast cancer patients in the area.

The Program

During this 30-day program, the non-profit Pine2Pink Foundation will be taking over Pine Street. Over 150 local businesses, merchants and local retailers will change their exterior lights from white to pink. Iconic spots such as the Mercer Museum, The County Theater and the Michener Museum will be supporting the cause. In addition, many businesses will be offering specialty pink items. Enjoy a pink bagel at Bagel Barrel, a pink soft serve ice cream  from Annie’s Water Ice, a specialty burger at Penn Taproom and various other desserts and cocktails.

To get the full experience, download the Pine2Pink Scavenger Hunt App (available September 30) to collect over 150 virtual pink ribbons. The hidden ribbons will span the area from Our Lady of Mount Carmel to the YMCA and the Cultural District to Fonthill Castle. Find ribbons for a chance to win prizes. You could win a 3-month membership to Cornerstone, $400 in hair products and services from EB Salon, lessons from Action Karate, tickets to Live w/ Kelly and Ryan and an $1800 painting from Chapman Gallery. There are over 100 prizes available. The more ribbons your find, the better your chances are to win!

The Kick-Off

The official kick-off for Pine2Pink will take place on Sunday, September 30 at 1:00 p.m. on the side lawn of the Mercer Museum. Hear from Mayor Ron Strouse along with other special guests, including local breast cancer survivors and patients in treatment and recovery. And Sunday night … Doylestown officially goes pink!

The Mission

The Pine2Pink program is sure to be a fun experience, but the main goal is to solicit donations from local citizens, partners and sponsors. The money raised will directly impact breast cancer patients in the area. Citizens helping citizens in a meaningful way.

This year’s proceeds will benefit breast cancer patients in treatment and recovery at the Doylestown Health’s Cancer Institute. Uses include purchasing cold caps known to reduce hair loss from chemotherapy, treatment transportation and out-of-pocket expenses.

Co-Founder and Executive Director of Pine2Pink, Keith Fenimore lost his grandmother to breast cancer before he was born. Then, he watched his mother win a battle against breast cancer in 1999.

“It is my goal for Pine2Pink to provide a source of relief and comfort to patients during the grueling process of treatment and recovery and let them focus on becoming whole again, and not worry about the financial side effects that come with battling breast cancer.” – Keith Fenimore

The events in Doylestown are the launch for the Pine2Pink program, but it doesn’t end here. Mayor David Terrazas of Santa Cruz, CA has already committed to hosting the program in 2019. With over 5,000 Pine Streets across the county, just think of how far this could go.

For more information about the origin and mission of Pine2Pink or to make a donation, visit the Foundation website at

For more news about special events at participating businesses, follow along on Facebook and Instagram.

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