Nestled amidst the rolling hills of Bucks County, where quaint charm meets modern sophistication, a team of dedicated real estate professionals gathers on a Friday morning for their weekly team meeting. A COVID market rush. Unprecedented buyer tactics, from all cash offers to contingency-free transactions. Rising interest rates. Fears of economic downturn. Landmark case law. The last 5 years in the real estate industry have been a Formula 1 race – break-neck speeds paired with breathtaking turns. And the team at Coldwell Banker Hearthside has maneuvered these twists and turns with the grace and agility of a professional racer.

Change is not just a passing phase but an inherent part of the industry's DNA. From market downturns to the ever-evolving labyrinth of rules and regulations, many realtors the nation over struggle to reach solid ground. But Coldwell Banker Hearthside leans on its foundation to keep the ground firm: family.

How does this family-owned business live out its philosophy of family in the business? Hearthside is doubling down on its greatest assets, its people and culture. The Hearthside team has implemented countless strategies to protect its focus on human connection and meaningful experiences. For businesses with less experience culture can often be the first area to abandon when times are tough. For Hearthside, protecting company culture is a top priority. ” We believe that for our agents to have a truly great experience, we must first provide this internally within our own team,” says Robin Mancuso, Chief Operating Officer. “A strong company has a strong team and you get that by giving your employees an amazing experience as well.”

From the open-door policies of all company leaders to regularly scheduled meetings and events that encourage dialogue and feedback, Hearthside's commitment to transparency, support, and collaboration is what shone through when we spoke to many of the Hearthside team members.

General Electric. Microsoft. Allstate. Burger King. The businesses that forge through times of economic downturn emerge stronger than ever. With dwindling housing inventory, both homebuyers and real estate agents find themselves navigating turbulent waters. Hearthside, led by sister-brother duo Robin and Jamie Mancuso, spent decades of their lives in the real estate industry, first absorbing as if by osmosis from their father, co-founder Frank Mancuso, then working their way up through various parts of the business. Thanks to these many years of experience, Hearthside remains steadfast and committed to leading its team of more than 400 realtors amidst the chaos and guiding clients through these tumultuous times with unwavering expertise and dedication. While other brokerages are downsizing, Robin and Jamie are focused on the growth and well-being of the team. To its realtors, that looks like a continued emphasis on training. It looks like concise, helpful distillations of changing legislation, interpretations of law, and guidance from the best the industry has to offer. To real estate buyers and sellers, it means that every client in every transaction has the tools to provide expert advice and service.

With shows like Buying Beverly Hills and Million Dollar Listing, America's love affair with real estate continues to shine bright. Shows like these act as marketing material for the industry, portraying the parts of the job that place realtors and brokers at chic, catered open houses for 25-million-dollar properties. These shows, however, downplay much of the mundanity that comes with any technical industry – from prospecting to contracts to title. But the reality is that the paperwork and the process play crucial roles in every successful real estate business. Hearthside provides a suite of in-house services for realtors, equipping each realtor with a team of expert support. These benefits become even more valuable in times when the market becomes challenging for realtors to float administrative costs on their own.

A business, especially a locally-owned one, is not only the story of its owners but of all the people who work to make it successful. In the case of Hearthside, this includes over 400 realtors as well as in-house legal, marketing, contracting, IT, and title teams. Through success and growth, the Mancusos continue to balance the notoriety they have accumulated, both locally and in the industry, with the family-first values that led them to success in the first place.