Acquiring new leads and making contacts with potential customers is a challenge for most businesses, whether marketing to consumers or other business professionals. Helping businesses to start the year strong, the Bucks County Business Association is holding two seminars directed toward business sales and marketing professionals to help strengthen skills that will get your company noticed and your foot in the door.

Photo Credit: Bucks County Business Association (Facebook)

Alternatives to Cold Calling: Discover other means of making an initial contact with potential clients that does not involve the formidable discomfort of placing cold calls. The seminar will be held Thurs., Jan. 18, from 3 – 4:30 pm. You do not need to be an association member to attend. Cost for the event has been reduced to $25. To register your attendance, click here.

Getting Past the Gatekeepers: It’s the Gatekeeper’s job to keep bothersome salespeople away from the decision makers in an organization. So how do you prove your value and get a shot at being heard by the key players? Learn strategies, tactics and new approaches to convince the gatekeeper of your worth and consider alternative methods of approaching the decision-maker directly. This seminar is being held on Thurs., Feb. 15 from 3 to 4:30 pm and is ideal for marketing and sales professionals of all levels. Cost for the event is $25 for all attendees. Click here to register.

Both seminars are held at The Manor at York // 2010 York Road Jamison, PA 18929

by Betsy Natter

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